StylePilot

StylePilot

PM Accelerator

PM Accelerator

Public Beta

Public Beta

You already own the outfit.

You already own the outfit.

You already own the outfit.

An AI styling app that turns the clothes you already have into outfits for your day. I owned it end to end as an AI product design intern: research, IA, UI, the AI chatbot, and the design system.

An AI styling app that turns the clothes you already have into outfits for your day. I owned it end to end as an AI product design intern: research, IA, UI, the AI chatbot, and the design system.

Timeline

Aug – Dec 2025 · ~2 months build

Team

PMs, designers, developers, data scientists

Role

AI Product Design Intern · end to end

iOS / SwiftUI

Design systems

Figma to production

Component libraries

AI interaction

Shipped & live

Context

People don't have a clothing problem. They have a "what to wear" problem.

People don't have a clothing problem. They have a "what to wear" problem.

People don't have a clothing problem. They have a "what to wear" problem.

Young professionals aged 18 to 40 own full wardrobes and still lose time every morning deciding what to wear. They browse, they stall, and often they give up and buy something new, which leaves closets full of clothes that never get worn. It isn't a shortage of clothes. It's the weight of the decision. StylePilot exists to take that weight off, using the wardrobe you already have.

How I worked

I argued for research the two-month clock didn't want to allow.

I argued for research the two-month clock didn't want to allow.

I argued for research the two-month clock didn't want to allow.

Short timelines tempt a team to skip straight to building. I pushed to talk to people first. I ran interviews (10 of 22 myself), led the competitor analysis, and journey-mapped the pattern. Two findings shaped the whole product. Most people were trying to re-wear what they already owned rather than buy more, so the product had to start from your existing wardrobe. And trust in an AI stylist hinged on seeing the outfit before committing, which is why virtual try-on became a first-class feature, not a nice-to-have.

Reuse over new purchase

Most interviewees actively tried to restyle what they owned instead of buying new. The product's core promise follows directly: outfits from your own closet.

Decision fatigue is the real barrier

The blocker was cognitive, not a lack of options. So the design goal was to reduce choices to a confident few, not to add more.

Decision fatigue is the real barrier

The blocker was cognitive, not a lack of options. So the design goal was to reduce choices to a confident few, not to add more.

Try-on builds trust

People wanted to see an outfit on a body before believing the AI. Trust was a design problem, so I designed for it.

Try-on builds trust

People wanted to see an outfit on a body before believing the AI. Trust was a design problem, so I designed for it.

From 22 user interviews plus competitor analysis. Sample is small, so I treat these as direction, not proof.

The turn

The AI had to earn trust, not just make picks.

The AI had to earn trust, not just make picks.

The AI had to earn trust, not just make picks.

What rigid styling AI does

"Here's an outfit."

"Here's an outfit."

It matches items and hands you a result. No context, no way to see it on yourself, no reason to believe it. People we spoke to bounced off that the moment the pick felt off.

What we built instead

"Here's an outfit you own, for today, that you can see on you first."

"Here's an outfit you own, for today, that you can see on you first."

Context-aware styling from your real wardrobe, tied to mood, weather, and calendar, with virtual try-on to build trust before you commit. Context beat generic matching, and trust got designed in on purpose.

Interface decisions

One clean system, seven interfaces, built to look confident.

One clean system, seven interfaces, built to look confident.

One clean system, seven interfaces, built to look confident.

50+ screens · IA for 7 core features · 15+ user flows · minimal, confident aesthetic

Scan

AI instant wardrobe recognition and categorize

Style

Context- aware outfit generation based on mood.

Try

Virtual try-on before wearing them.

Track

Carbon savings from reusing vs buying

Scan, style, try, track · the four-step loop the product turns on

The product's design system

The decision I'm proud of

I let the imagery do the persuading.

I let the imagery do the persuading.

I let the imagery do the persuading.

People don't trust an AI stylist because you tell them to. They trust it when the outfit in front of them looks right on a real body. So I made the interface almost disappear: minimal chrome, generous space, and one large, high-quality outfit image as the center of gravity on every key screen. The design's job was to get out of the way and let the clothes make the case. That's also why virtual try-on earned a first-class spot. Seeing it on you is the trust-builder, and no amount of clever UI substitutes for it.

Two months, no shared system

More controls

More text

Explanations

Confidence scores

Constant rework

Two months, one shared system

Seeing it on you

Minimal design can project confidence. The image is the argument.

Minimal design can project confidence. The image is the argument.

The obvious build

Looks productive on day one

Everyone draws their own way

Drift by week three

Rework before the finish

Fast to show, slow to ship.

Start with the system · what I chose

Tokens and components first

Slow to show in week one, coherent at the finish. The whole team builds on one foundation and the product holds together.

Result

50+

Screens across 7 core features

22

User interviews behind the design

7

Interfaces shipped into public beta

StylePilot shipped to public beta as a full team product. In validation, most users rated wardrobe digitization useful and expressed real interest in virtual try-on, and they expected outfit planning to get meaningfully faster. Those are interest and expectation figures from research, not measured outcomes from a launched app, and I'd want to instrument the product and measure the real numbers before claiming them. What I can stand behind is concrete: 50+ screens across 7 features, a shared design system, and an AI chatbot experience, all owned end to end as the design intern.

The product

The interaction

The planning

What I'd build next

01

Earlier user testing of core flows

I ran research up front, but I'd put clickable flows in front of users sooner, so the core paths get validated while there's still time to change them.

02

More aggressive MVP scope reduction

Seven interfaces is a lot for a two-month beta. I'd cut harder to a smaller, sharper core and let the rest wait.

03

Deeper AI error-state design

The happy path is solid. The next version needs the moments where the AI is unsure or wrong, designed with the same care as the moments where it's right.

Meet the main PMs of the team

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