Concept design
UX design
Getaway
A concept feature for Airbnb that helps travelers discover personalized itineraries and experiences.
My role
UX Designer, Product Designe
My role
UX Designer, Product Designe
Timeline
January 2025
Timeline
January 2025
Company
TPS (Personal Project)
Company
TPS (Personal Project)
Problem
People don't have a travel problem. They have a "what to do and where to go" problem. Planning feels harder than traveling.
Young professionals (ages 22-35) crave weekend getaways after long workweeks, but decision fatigue from endless travel options prevents them from booking. They spend 60+ minutes browsing Airbnb, Google, Instagram reels, and TikTok—juggling dozens of tabs, reviews, and filters—only to give up exhausted without making a decision.
Key Research Insights
Decision Fatigue is the Primary Barrier.
Evidence: 83% spend 60+ minutes browsing before booking, 72% gave up in past 3 months.
AI curates ready-to-go itineraries to reduce cognitive load.
Inspiration Creates Chaos, Not Clarity.
Evidence: 89% get ideas from reels/TikTok but feel "overwhelmed and distracted" when planning.
Bridge inspiration to execution: describe vibe, get complete itinerary.
Trust Requires AI Transparency.
Evidence: 78% asked "Why did it pick this?" Trust increased when AI showed reasoning .
Show WHY AI made each choice with transparent explanations.
Some Want Total Surprise
Evidence: 40% said "just pick for me" for truly spontaneous trips
"Surprise me" features lets AI choose everything (destination + itineary)
Solution
Airbnb:Getaway
Made for every kind of traveler.
Getaway is an AI-powered itinerary builder that transforms Airbnb into a modern travel agent. Users describe the kind of weekend they want (mood, budget, interests), and the AI instantly generates a curated itinerary—complete with unique stays, local Experiences, hidden gems, and cultural highlights. One or two clicks to book, or save for later. The spark of inspiration flows directly into a ready-to-go trip.
Value Proposition
Input
Fill from with your prefs or "Surprise me"
Generate
AI created complete weekend itinerary in seconds
Decide
See integrated itinerary: Stay + Experiences + dining
Book/Save
One-Click booking or save for later review.
Market Opportunity
72%
abandoned booking in past 3 month due to decision fatigue.
7M+
listing + 40k+ experiences on Airbnb - just need integration.
67%
want integrated trips but must manually assemble.
Solution
My Role & Contributions
User research
Conducted research with 18 participants.
12 surveys 6 interviews 4 shadowing sessions.
Identified decision fatigue as key barrier.
User research
Conducted research with 18 participants.
12 surveys 6 interviews 4 shadowing sessions.
Identified decision fatigue as key barrier.
Product design
Designed complete UX for AI itinerary .
Created wireframes and hi-fi mockups.
Airbnb consistent design.
Product design
Designed complete UX for AI itinerary .
Created wireframes and hi-fi mockups.
Airbnb consistent design.
Information Architecture
Created complete IA integrating with Airbnb.
Designed user flows for AI input, generation and booking.
User flows for inputs
Information Architecture
Created complete IA integrating with Airbnb.
Designed user flows for AI input, generation and booking.
User flows for inputs
AI Specific design
Designed input form for AI parameters
Transparent AI reasoning("Why this stay?").
Smart defaults for "Surprise me"
AI Specific design
Designed input form for AI parameters
Transparent AI reasoning("Why this stay?").
Smart defaults for "Surprise me"
Usability testing
Tested concept with 12 users.
95% task completion rate
Validated mood based discovery
Usability testing
Tested concept with 12 users.
95% task completion rate
Validated mood based discovery
Competitive analysis
Analyzed Airbnb , booking.com, expedia and more.
Analyzed AI travel tools.
Analyzed ,what Airbnb provides in experiences and services.
Competitive analysis
Analyzed Airbnb , booking.com, expedia and more.
Analyzed AI travel tools.
Analyzed ,what Airbnb provides in experiences and services.
UI Design
Getaway
Impact & Reflection
User Validation
✓ 67% mentioned wanting "things to do" alongside stays, but Experiences section feels disconnected
✓ 89% said they'd use integrated AI itinerary builder
✓ "This solves my exact problem - I always book a stay then separately search for activities"
✓ 95% task completion rate with form-based input (simpler than conversational interface)
Key Learnings
→ Airbnb already has the pieces (stays + Experiences) Users just need them assembled, not more features
→ Simple form inputs work better than open-ended chat for travel planning (structure reduces cognitive load)
→ Some users want control, others want surprise Both workflows needed (form vs. "Surprise Me")
→ Integration is more valuable than innovation Connecting existing features beats building new ones
What I'd Do Differently
→ Test more budget edge cases ("What if AI can't find anything under budget?")
→ Explore group travel inputs (different preferences within friend group)
→ Deeper dining/restaurant integration (currently just suggestions, not bookable)
More Works
©2024
More Works
©2024
Concept design
UX design
Getaway
A concept feature for Airbnb that helps travelers discover personalized itineraries and experiences.
My role
UX Designer, Product Designe
Timeline
January 2025
Company
TPS (Personal Project)
Problem
People don't have a travel problem. They have a "what to do and where to go" problem. Planning feels harder than traveling.
Young professionals (ages 22-35) crave weekend getaways after long workweeks, but decision fatigue from endless travel options prevents them from booking. They spend 60+ minutes browsing Airbnb, Google, Instagram reels, and TikTok—juggling dozens of tabs, reviews, and filters—only to give up exhausted without making a decision.
Key Research Insights
Decision Fatigue is the Primary Barrier.
Evidence: 83% spend 60+ minutes browsing before booking, 72% gave up in past 3 months.
AI curates ready-to-go itineraries to reduce cognitive load.
Inspiration Creates Chaos, Not Clarity.
Evidence: 89% get ideas from reels/TikTok but feel "overwhelmed and distracted" when planning.
Bridge inspiration to execution: describe vibe, get complete itinerary.
Trust Requires AI Transparency.
Evidence: 78% asked "Why did it pick this?" Trust increased when AI showed reasoning .
Show WHY AI made each choice with transparent explanations.
Some Want Total Surprise
Evidence: 40% said "just pick for me" for truly spontaneous trips
"Surprise me" features lets AI choose everything (destination + itineary)
Solution
Airbnb:Getaway
Made for every kind of traveler.
Getaway is an AI-powered itinerary builder that transforms Airbnb into a modern travel agent. Users describe the kind of weekend they want (mood, budget, interests), and the AI instantly generates a curated itinerary—complete with unique stays, local Experiences, hidden gems, and cultural highlights. One or two clicks to book, or save for later. The spark of inspiration flows directly into a ready-to-go trip.
Value Proposition
Input
Fill from with your prefs or "Surprise me"
Generate
AI created complete weekend itinerary in seconds
Decide
See integrated itinerary: Stay + Experiences + dining
Book/Save
One-Click booking or save for later review.
Market Opportunity
72%
abandoned booking in past 3 month due to decision fatigue.
7M+
listing + 40k+ experiences on Airbnb - just need integration.
67%
want integrated trips but must manually assemble.
Solution
My Role & Contributions
User research
Conducted research with 18 participants.
12 surveys 6 interviews 4 shadowing sessions.
Identified decision fatigue as key barrier.
Product design
Designed complete UX for AI itinerary .
Created wireframes and hi-fi mockups.
Airbnb consistent design.
Information Architecture
Created complete IA integrating with Airbnb.
Designed user flows for AI input, generation and booking.
User flows for inputs
AI Specific design
Designed input form for AI parameters
Transparent AI reasoning("Why this stay?").
Smart defaults for "Surprise me"
Usability testing
Tested concept with 12 users.
95% task completion rate
Validated mood based discovery
Competitive analysis
Analyzed Airbnb , booking.com, expedia and more.
Analyzed AI travel tools.
Analyzed ,what Airbnb provides in experiences and services.
UI Design
Getaway
Impact & Reflection
User Validation
✓ 67% mentioned wanting "things to do" alongside stays, but Experiences section feels disconnected
✓ 89% said they'd use integrated AI itinerary builder
✓ "This solves my exact problem - I always book a stay then separately search for activities"
✓ 95% task completion rate with form-based input (simpler than conversational interface)
Key Learnings
→ Airbnb already has the pieces (stays + Experiences) Users just need them assembled, not more features
→ Simple form inputs work better than open-ended chat for travel planning (structure reduces cognitive load)
→ Some users want control, others want surprise Both workflows needed (form vs. "Surprise Me")
→ Integration is more valuable than innovation Connecting existing features beats building new ones
What I'd Do Differently
→ Test more budget edge cases ("What if AI can't find anything under budget?")
→ Explore group travel inputs (different preferences within friend group)
→ Deeper dining/restaurant integration (currently just suggestions, not bookable)
More Works
©2024
Concept design
UX design
Getaway
A concept feature for Airbnb that helps travelers discover personalized itineraries and experiences.
My role
UX Designer, Product Designe
Timeline
January 2025
Company
TPS (Personal Project)
Problem
People don't have a travel problem. They have a "what to do and where to go" problem. Planning feels harder than traveling.
Young professionals (ages 22-35) crave weekend getaways after long workweeks, but decision fatigue from endless travel options prevents them from booking. They spend 60+ minutes browsing Airbnb, Google, Instagram reels, and TikTok—juggling dozens of tabs, reviews, and filters—only to give up exhausted without making a decision.
Key Research Insights
Decision Fatigue is the Primary Barrier.
Evidence: 83% spend 60+ minutes browsing before booking, 72% gave up in past 3 months.
AI curates ready-to-go itineraries to reduce cognitive load.
Inspiration Creates Chaos, Not Clarity.
Evidence: 89% get ideas from reels/TikTok but feel "overwhelmed and distracted" when planning.
Bridge inspiration to execution: describe vibe, get complete itinerary.
Trust Requires AI Transparency.
Evidence: 78% asked "Why did it pick this?" Trust increased when AI showed reasoning .
Show WHY AI made each choice with transparent explanations.
Some Want Total Surprise
Evidence: 40% said "just pick for me" for truly spontaneous trips
"Surprise me" features lets AI choose everything (destination + itineary)
Solution
Airbnb:Getaway
Made for every kind of traveler.
Getaway is an AI-powered itinerary builder that transforms Airbnb into a modern travel agent. Users describe the kind of weekend they want (mood, budget, interests), and the AI instantly generates a curated itinerary—complete with unique stays, local Experiences, hidden gems, and cultural highlights. One or two clicks to book, or save for later. The spark of inspiration flows directly into a ready-to-go trip.
Value Proposition
Input
Fill from with your prefs or "Surprise me"
Generate
AI created complete weekend itinerary in seconds
Decide
See integrated itinerary: Stay + Experiences + dining
Book/Save
One-Click booking or save for later review.
Market Opportunity
72%
abandoned booking in past 3 month due to decision fatigue.
7M+
listing + 40k+ experiences on Airbnb - just need integration.
67%
want integrated trips but must manually assemble.
Solution
My Role & Contributions
User research
Conducted research with 18 participants.
12 surveys 6 interviews 4 shadowing sessions.
Identified decision fatigue as key barrier.
Product design
Designed complete UX for AI itinerary .
Created wireframes and hi-fi mockups.
Airbnb consistent design.
Information Architecture
Created complete IA integrating with Airbnb.
Designed user flows for AI input, generation and booking.
User flows for inputs
AI Specific design
Designed input form for AI parameters
Transparent AI reasoning("Why this stay?").
Smart defaults for "Surprise me"
Usability testing
Tested concept with 12 users.
95% task completion rate
Validated mood based discovery
Competitive analysis
Analyzed Airbnb , booking.com, expedia and more.
Analyzed AI travel tools.
Analyzed ,what Airbnb provides in experiences and services.
UI Design
Getaway
Impact & Reflection
User Validation
✓ 67% mentioned wanting "things to do" alongside stays, but Experiences section feels disconnected
✓ 89% said they'd use integrated AI itinerary builder
✓ "This solves my exact problem - I always book a stay then separately search for activities"
✓ 95% task completion rate with form-based input (simpler than conversational interface)
Key Learnings
→ Airbnb already has the pieces (stays + Experiences) Users just need them assembled, not more features
→ Simple form inputs work better than open-ended chat for travel planning (structure reduces cognitive load)
→ Some users want control, others want surprise Both workflows needed (form vs. "Surprise Me")
→ Integration is more valuable than innovation Connecting existing features beats building new ones
What I'd Do Differently
→ Test more budget edge cases ("What if AI can't find anything under budget?")
→ Explore group travel inputs (different preferences within friend group)
→ Deeper dining/restaurant integration (currently just suggestions, not bookable)
More Works
©2024